The Chiefs Esports Club - Concept Logo Redesign

A concept study on The Chiefs Esports Club showcasing how small design changes can impact a brand by redesigning their existing logo. 🔵⚪️

Concepts demonstrated:
- Aligning brandmark elements together on a grid.
- Using circles to define perfect curves.
- Having consistent spacing between brandmark elements.
- Reducing the number of colours used to simplify the palette.
- Using a stronger font to emphasis the voice of the brand.

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