Bite Squad New Design

Bite Squad iOS App Login Screen.

One of the iterations we designed and tested. Even though this was one of my favorite options, displaying a clear value proposition, a clean look, and a concise benefit, it didn't perform really well. It lost to a more "crowded" screen.

It's interesting how, as designers, we make assumptions based on our own aesthetics. Reminds me to always test and pass everything through the user's POV.