PilatesWitch Logo

This is a work in progress, ultimately will be animated for video intros, in addition to being used as a logo for print and merchandising for a pilates studio and wellness coach. I came up with the tag line and drew the logotype using simple geometry as we needed something that would stand alone with the witch or moon that still reflected the ritual part of her identity. Based on the client's description of her practice and love of astrology, magic, ritual, this direction appeals to her female audience while hinting at the client's fun personality. Show are the logo, alternative smaller lockup, and a few of the initial directions explored.