Sign Up App Page

This is a sign-up page for a volunteering event that is meant to happen at Christmas. Volunteers will cook from home and come together at various Children's orphanages to share their home-cooked meals.

Business Goals: Getting as many people as possible to sign up and contribute.

Audience: Giving is about helping out and is usually a show of empathy and involves a lot of emotion. Our target audience would be an empathetic and emotional crowd and could either be individuals or organizations.

The Name Behind The Game: "Spread the cheer" is a bit of a cliche. Since the people are giving directly from their pots to the children's bellies, I decided to call it the "Pot-Belly Santa" campaign. Of course, the choice of using Santa and not superman was because he is the father figure of "giving" during this time of year.

The Visuals: I wanted the page to look friendly with a touch of christmas. Soft colors and curved corners would help give it a tender and friendly look. I also wanted to include a font that looks handwritten to give the page a bit of a human touch. The overall look was to be clean and simple.