YOSS Brand Refresh

These shots display the core elements of the YOSS brand refresh: updated logo, color palette, and the shape "connectors."

To create the shape "connectors," I took inspiration from the connecting segments within the YOSS logo and expanded on this concept. In order to make more organic shapes, I recreated the remaining letters of the alphabet.

The shapes represent the idea of connection and all the moving parts coming together. 🥳

👉 Brand story and art direction by @Lacey Selvagn