Emergency Branding

Digicare is a platform that helps patients monitor their treatment for long term diseases and share their medical status on a daily basis with their health support.

We jumped into the project at a time when the platform was almost ready to be developed. Our challenge was to create a professional, serious, yet optimistic look & feel for such a topic...in a very short delay.

We wanted to treat the identity with clear and elegant core elements (typography, logotype, icons..) while injecting a dose of energy in the color palette and the tone of voice.

Designing a service from A to Z is a great opportunity to cover the full process of design.
From visual identity concepts to pixel perfect collaterals and communication assets.

While keeping a high level of consistency is a no brainer, it’s also important to create a flexible language so designers can play with the language as they create new assets around the brand.