Toshi the Tiger Mascot - Fuji Sports

Fuji Sports is the leading brand in Judo and Brazilian Jiu Jitsu gear and training. They are makers of some of the finest gis, kimonos, and associated mats, and host a large amount of brands and sponsored athletes. I was very fortunate to have met Travis Stevens an Olympic Judo Silver Medalist in the 2012 Olympics. We teamed up to create a multitude of products and designs for use in branding, marketing, products, and merchandising. Worked hand in hand with the company and their sponsored athletes to create a line of apparel, gis, and branding items.

This one being the Toshi line of products. A line focused on the younger market in the world of Brazilian Jiu-Jitsu and Judo. Toshi is the forefront of their new campaign of the Kid and young adult market. The idea being a fun and easy to approach mascot that kids can become accustomed to with the Fuji Sports name. Toshi is their fighting Tiger Mascot to be used on a wide range of products. I helped design the Gi from to top to bottom, giving it a fun yet functional layout for use in practice and in competition.