Eliviair Boarding Passes

The second project in ART 334, Branding and Identity Systems, required students to create an airline purely off a chosen typeface family. The visual identity of the brand was to be based off the history of the chosen typeface and its general "vibe." I chose the quirky yet geometric sans serif Filson, from the French type designer Oliviair Gourvat. Filson inspired me to create a charming, light-hearted airline dedicated to easing the intimidation of flying.