Pixels of Influence – Breaking Down Persuasive Design Principles

The goal of any website is to persuade visitors to take certain actions, whether that’s making a purchase, signing up for a newsletter, or taking some other action.

Designer Michael Craig examines how persuasive design works and outlines the six most common persuasive design techniques designers can use to enhance user experiences.

https://www.toptal.com/designers/ux/persuasive-design-principles?x=d