Visual Identity for WeEncourage

WeEncourage is a Helsinki based startup that utilises state-of-the-art technology (AI and Blockchain) to empower girls and women around the world. They are creating a global community of impact makers, as well as an incentivising system for families to send their daughters to school.

In Autumn 2019, I designed the key brand elements for WeEncourage, including colours, typography, iconography, logos and various templates with detailed guidance on how and when to use them. Once the key elements were in place, I created business cards, illustrations, stickers and animations to promote the young brand to an international audience. A little further into my internship, I went on to collaborate on the UI/UX with fellow designer Kristina and CTO Phi.