Game Changer
BetStars, the sports division of the world’s largest online gambling company – PokerStars, asked us to create a series of striking and visually engaging pieces for the 2018 FIFA World Cup, in Russia.
As the largest sporting event in the world, attracting a global audience of over 3.5 billion, the competition was a prime opportunity for BetStars to further increase brand presence, attract new customers and improve market share.
The final visuals were rolled out across all three of the brand’s commercial sectors – poker, sports and casino – and used in a range of digital campaigns, on social and across their websites.