Sweater Weather - Website Concept

In the last few weeks, I have been exploring a lot of minimalistic and branding concepts. This is a small example of the projects that I've been working on lately.

I left some basic elements out, like a large CTA and focused exclusively on how a website can bring value and build a stronger brand, not having the sole objective of selling and generating conversion, but rather engaging the customer in the brand's lifestyle.

What do you think? Any thoughts and suggestions are always welcome! :)

Full Project

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