Tiger Beer Bottle Branding Concept

While I was living in Taiwan, my favorite beer to drink was Tiger Beer during the hot summer months.

I always thought there was so much potential to reach a wider audience if they just did some rebranding. So, I did it myself!

The goal with this brand redesign was to make Tiger Beer more appealing to a wider demographic, evoke a sense of excitement and fun and to help the brand look less aggressive.