Cancer Survivor Tree

Cancer Treatment Centers of America started the Survivor Tree over 30 years ago. It was a massive tree located in the lobby of every CTCA hospital. The tree represented a symbol of hope for patients walking into the hospital for treatment. Each survivor would receive their own leaf with their name and 5-year Celebration of Life date.

The tree has changed. It's currently a kiosk located in a hallway somewhere in the hospital. It's no longer the symbol of hope it once was.

I led a small team to create a new vision for the IST. Here are a few of the deliverables presented. The full presentation with interview outcomes, personas, journey maps, wireframes, and UI is attached.

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The home page is slow scrolling to show the scale of the hundreds of thousands of CTCA cancer survivors. In addition to the survivor leaves, a new patient will find valuable resources here. User research uncovered a real need to "simple answers to simple questions". The goal of this project was to create an experience that provided Hope, Empowerment, and Community.