Cancer Survivor Tree
Cancer Treatment Centers of America started the Survivor Tree over 30 years ago. It was a massive tree located in the lobby of every CTCA hospital. The tree represented a symbol of hope for patients walking into the hospital for treatment. Each survivor would receive their own leaf with their name and 5-year Celebration of Life date.
The tree has changed. It's currently a kiosk located in a hallway somewhere in the hospital. It's no longer the symbol of hope it once was.
I led a small team to create a new vision for the IST. Here are a few of the deliverables presented. The full presentation with interview outcomes, personas, journey maps, wireframes, and UI is attached.
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The home page is slow scrolling to show the scale of the hundreds of thousands of CTCA cancer survivors. In addition to the survivor leaves, a new patient will find valuable resources here. User research uncovered a real need to "simple answers to simple questions". The goal of this project was to create an experience that provided Hope, Empowerment, and Community.
Cancer Treatment Centers of America started the Survivor Tree over 30 years ago. It was a massive tree located in the lobby of every CTCA hospital. The tree represented a symbol of hope for patients walking into the hospital for treatment. Each survivor would receive their own leaf with their name and 5-year Celebration of Life date.
The tree has changed. It's currently a kiosk located in a hallway somewhere in the hospital. It's no longer the symbol of hope it once was.
I led a small team to create a new vision for the IST. Here are a few of the deliverables presented. The full presentation with interview outcomes, personas, journey maps, wireframes, and UI is attached.
--
The home page is slow scrolling to show the scale of the hundreds of thousands of CTCA cancer survivors. In addition to the survivor leaves, a new patient will find valuable resources here. User research uncovered a real need to "simple answers to simple questions". The goal of this project was to create an experience that provided Hope, Empowerment, and Community.
Cancer Treatment Centers of America started the Survivor Tree over 30 years ago. It was a massive tree located in the lobby of every CTCA hospital. The tree represented a symbol of hope for patients walking into the hospital for treatment. Each survivor would receive their own leaf with their name and 5-year Celebration of Life date.
The tree has changed. It's currently a kiosk located in a hallway somewhere in the hospital. It's no longer the symbol of hope it once was.
I led a small team to create a new vision for the IST. Here are a few of the deliverables presented. The full presentation with interview outcomes, personas, journey maps, wireframes, and UI is attached.
--
The home page is slow scrolling to show the scale of the hundreds of thousands of CTCA cancer survivors. In addition to the survivor leaves, a new patient will find valuable resources here. User research uncovered a real need to "simple answers to simple questions". The goal of this project was to create an experience that provided Hope, Empowerment, and Community.