BMF! #08 / BMW

Maybe I have been too far ?

I am not a big fan of the new BMW logo. I think they tried to make something new without getting rid of the constraints of the old. I find it unbalanced on the bottom and not consistent with those different strokes thickness.

Ultimate solution would be to get rid of the name and the outer circle. A brand like BMW could do it.

But I wanted to play a bit and explore something with more balance while keeping the name.

What do you think about the new BMW logo ?

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