'Naderville Tornado Shelters (Billboard Design)

‘Naderville Tornado Shelters Billboard Design

Challenge:
Create a billboard design for a local tornado shelter company.

Process:
Understanding that a billboard has, at best, 7 seconds of readability time, I used strong graphics and bright accent colors to catch the eye and a bit of humor to maintain attention and interest. The website is also quickly retained to memory due to the yellow highlighted lower section and name consistency.

End Result:
A bold advertisement that any storm-prone local (and more!) will be sure to notice and recall. More importantly, more people will be safe as the inevitable storm seasons approach.