Amamenta app Mockup

The challenge:
The difficulty of mothers in breastfeeding;
Absence of milk production;
Lack of an efficient channel between donors and recipients;
Search for industrial breastfeeding alternatives;
The precarious registration system for milk collection and donation;
No knowledge of collector and donor institutions nearby.

The proposal:
Through technology, facilitate the donation of breast milk, bringing donors, recipients, and institutions closer together using the Amamenta app

We interviewed and created personas through research and a one-on-one interview with mothers and pregnant women.