Amamenta app Mockup
The challenge:
The difficulty of mothers in breastfeeding;
Absence of milk production;
Lack of an efficient channel between donors and recipients;
Search for industrial breastfeeding alternatives;
The precarious registration system for milk collection and donation;
No knowledge of collector and donor institutions nearby.
The proposal:
Through technology, facilitate the donation of breast milk, bringing donors, recipients, and institutions closer together using the Amamenta app
We interviewed and created personas through research and a one-on-one interview with mothers and pregnant women.
More by Alexandre Ferreira View profile
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