Grey Ida

Decided to practice my logo creating skills by starting a Logo Marathon.
Goal: to design 30 logotypes in 30 days spending less than 3 hours per each piece.
Brief: use random online-generated brif or create a short one based on real business.
Grey Ida is a fictional business case - a company that makes and distributes romantic movies. Target audience is parents. They would prefer a lettermark that uses the color yellow.

Creating this lettermark I picked 3 associations related to brief: Cosy time spend with your partner cuddling while watching a movie + Heart stand for Romantic Movies + Smile to express emotions shared together.