Starpuff Logo

An initial logo concept for a cool and hip media and events company. They wanted something very clean, fresh and 'simple'.

The cloud is actually formed from the star and forms the cloud/puff element, ideas formed from thought and/or grabbed from thin air. The star icon represents the concept of ideas and the execution of them and provides a lively focus point.

Font is Gotham rounded, to help keep this smooth rounded puff feel, without being too rounded or circular.