Polish'd - Packaging Design

So nice...
you'll clean it twice...
The product collection consists of carefully selected cleaning components including suede & nubuck cleaners, leather revive, shoe paste and polishes. Polishing shoes is a ritual, spending quality time to get that perfect shoe shine.

This affordable, innovative shoe polish packaging style is fun, dynamic and full of energy. With an engaging look and feel the colourful custom African inspired pattern designs achieves a bold stand-out shelf presence to grab consumers’ attention. The brand identity regulates a good balance between vintage and modern elements.

Lively colour differentiators reinforce variant cues and present each package in an iconic way. African heritage is grounded through a modern take of the Shweshwe pattern, which is traditionally a printed dyed cotton fabric popular in Southern Africa – manufactured in a variety of colours and characterized by intricate geometric patterns. It enjoys a timeless popularity in Southern Africa.