Will&Co New Ident

I'm working on a complete revamp of the visual identity of my french podcast (originally called Will&Co). I've been using the same pink color for about 4 years, and I think it's now time to move forward in order to match what this show has become (European Podcast of the Year 2012, 220 000+ downloads in 2012...).

WAC is all about the fun ! One hour of show every week, with odd news, culture, guests interviews, and lots of laugh... Although we record it at night, we've been told that it could easily be a morning show. That's why I wanted to create a simpler logo, readable under any condition and funnier that the one we use right now. It has to be as "mainstream" as possible, inspire joy/happiness, and should not be confused with a kid show.

New photographs of the team will be shot in a few weeks, and will be used everywhere (next to the logo, on our website, animated on our video ident...). We're also working on a punchline.

PS : You can compare it to our current design here >> http://www.willandco.fr