Outdoor Clothing Branding and Design .MagazineAd

Redefining outdoor, redefining brand direction. Creating a loyal following who aspires to be amazing on the mountain whatever the conditions.

The direction called for new graphic systems to highlight technical aspects of the products, With David Carson inspired details showcasing selected elements. The juxtaposition of the full colour and black and white images aimed at creating two distinct emotions; one of adrenaline, speed, energy, the other; exploration, peace, vastness.