Mite : Startup concept brand
This was my favorite option by far for the new brand. This was the name and the mark that I proposed for the brand. Though the application was being started and funded from a Christian financial organization they wanted something that was more generic. This concept was built around the "widows mite" parable which, even as a story without religious context, seemed perfect for the intent of the application. The word was simple enough and a lot of use could be had with various meanings of the word without having to dive overtly into the "religious" roots of the name. I still am a fan of this whole setup if you can't tell!
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