"Viva Chocolate" Logo Design

Been playing with more 'natural' shapes to represent the initials.

Certainly don't want to fall into the visual cliche of plants/leaves yada yada, so trying to tread this fine line between natural/organic and the typographic brush/calligraphic style from which this evolved from.

It's possibly leaning a little too far towards the gentle moving leaf than a free flowing calligraphic/brush stroke right now, but been staring at this for far too long right now. :)

Important to note that Viva Chocolat is not a consumer chocolate brand, but instead, a "couverture" chocolate brand: supplying pure and high quality chocolat to the food industry etc.

Also attached 2 variations of the initial V in a general typographic style.

More by Smithographic – Logo Designer & Digital Design Studio.

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