Bootle packaging/ Beer packaging/ Brand character

The main objective of the project was to create a bright concept for a new brand of beer.

I decided to develop an interesting character - a fisherman who will symbolize the image of the new brand. This art was created in the ProCreate program and then refined in Photoshop. For this concept, I chose the contrasting combination of black, red, and white to make this packaging noticeable on the shelf. The concept was well tested by consumers and received good ratings.