Four Roses Small Batch Select Label

I was tasked with taking a new Four Roses product and elevating the packaging to reflect the premium nature of the Bourbon. Small Batch Select is the fourth permanent Four Roses bourbon—the fourth "rose."

As a premium product, the label needed something to set it apart. I wanted to take a step past the textured labels Four Roses is known for and create a larger contrast between the color of the label and the border. The dark brown feels premium and the gold certainly elevates it.