Listermate Logo

Fun brand project for ListerMate, an upcoming marketing platform to help real estate agents grow their business!

I wanted to focus on the friendly nature of ListerMate, as a trusted partner and friend in the real estate agent’s business. This in mind, the final mark symbolizes the nature of ListerMate as a friendly, trusted partner of busy agents. It illustrates the underlying motive of helping agents market their properties to assist in saving time and money, while growing their business - marketing their property is the starting point of this journey, symbolized by the home icon, the journey, itself by the curve/smile, leading to upside symbolized by the upward arrow/wink.

The full mark is a smile that instills confidence. The cool color palette embodies the emotions of trust, confidence, friendliness, and intelligence, the green being representative of the potential financial gain in partnering with Lister Mate in helping grow business.