Gugulamathongo Bakeries Brand Identity Design

Gugulamathongo required a new identity that would be different from the crowd in terms of the bakery industry in KZN, South Africa. They also wanted bright colours that stand we’ll with the colour of wheat, which is brownish, orange or golden brown.

I gave them a logo of completely different form from its competitors, a 6 sided form to form the base of the logo.

Added a mixture of bright colours to grab customer’s attention together with 2 bold fonts. We also include the wheat as it’s form part of the breads ingredients.

Putting all of the above together, I came to the final design of the above shot.