BBC Sounds Concept

Using BBC Sounds’ latest launch as a springboard, I was asked to develop their current offering to make it more appealing to 16 to 35 year olds who aren’t actively engaged with the BBC’s offerings. Completed in early January 2019, the project was based around human-centred design, and how developments in technology could enable this.

I looked into how new habits for our on-demand, multi-platform world could influence, shape and develop BBC Sounds’ offering. From target audience research and surveys, it was clear that other audio services like Spotify and Apple Music were much preferred and they saw no particular use for the BBC Sounds app. It was clear that I had to create a more unique experience on the BBC Sounds platform to shape a new generation’s audio rituals and habits, whilst making sure not to alienate the current over 35’s market.

I wanted to create a deeper experience of the app with a broader user reach and interaction at its core. This has been achieved by creating a unique add-on that in turn allows users to experience a new audio ritual. I wanted to resurrect the communal roots of radio listening by creating a virtual space where people can connect, chat and listen to audio without limits. Everyone enjoys listening to music with friends, but this isn’t always possible due to the fast-paced lives we all lead. My aim is to break down this barrier and make time for people to listen to audio content together, with location and lack of time being no barrier.