Solutions, Not Art – The True Business Value of Design

Clients aren’t buying design, they are buying outcomes and expect a recognizable return on investment. To thrive, they need to justify designers as a resource.

Designer Andres Esquivel outlines why companies find it more valuable when a solution to a problem is provided by design—increasing conversions, eliminating pain-points, and reducing friction.

https://www.toptal.com/designers/web/business-value-of-design?x=d