Passion Fruits - Brand Identity Design
Passion Fruits is a company that does premium cold-pressed juices and smoothies.
A couple of months ago, they approached us with an interesting challenge - to create a brand identity system that would appeal to customers that like healthy food and also to staff & investors who give a lot of importance to the technical aspect of the company.
In order to achieve that, we created a minimal identity that focuses on the right aspects - fruity colors contrasted by pure white, a clean typeface and a logo that subtly shows that the juice is as important as the process of creating it.
Press 🧡if you like this minimal packaging!
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bottle
brand
brand identity
branding
cog
design
fruit logo
identity designer
juice bar
lettermark
logo
logomark
logotype designer
negative space
orange
package
packaging design
smart mark
typography
visual identity
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Posted on
Mar 5, 2020
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