Vision circle

This graphic is an in-progress artifact of the corporate visioning/strategy research process I'm undertaking right now. It's roughly based on the golden circle in 'Start with Why' book and TED talk by Simon Sinek, among other models.

I'm a firm believer in having to know what an organization is all about before you can really start designing and crafting the message. That's what this is all about - visually communicating our vision.