WholisticMatters 2017–2020 Branding

Branding I did with my previous agency, known.creative. This was initial branding for an editorial platform called WholisticMatters, started by healthcare supplement manufacturing company StandardProcess. The concept of the brand mark was based on the idea that this platform, targeting different healthcare specialists, would feature content generating and sharing abilities that would make the platform "grow" with its users. While the current logo still looks pretty similar, it went through a slight refresh.