Morning Dew – Shape

Here is a close up shot of the mobile device design I've been working on:

Traditional rectangle shape screen has been replaced with an ergonomic oval shape.

Because there are no rectangle corners, it fits better in your hand and allows you to reach across the screen with your thumb at ease.

More Importantly, oval/circular shapes symbolize open space without boundaries, boxes, or containers. It encourages us to think and move freely in the space in fluid motion.

Here is the video of the concept: http://bit.ly/13VVCTs