Appliance City Branding & Website

Appliance City are a UK based white goods retailer with a customer service focused business model.

Working at Boom, I modernised their branding to widen their appeal to younger customers and better compete in their niche.

Leading the Boom development team, we rebuilt their website in WordPress & WooCommerce including a totally custom checkout UI.

The site is built with the new Gutenberg editor in mind, so the client can edit their own content with relative ease.