Concept app - Reflecting personal life into online community

Communication. Community. Comfort.

Our everyday lives are built on interaction, experience and a sense of belonging. We search for like-minded individuals with shared interests or beliefs which consequently reflects in our digital persona. Social networking sites have taken into account this human need and have converted it into a global experience with a promise of intimacy. As we grow older, especially as working professionals we find ourselves constantly relying on these apps to socialise, interact and most importantly, to ‘keep-up’ with our friends. But, are the apps truly helping us keep-up?