hisleepy brand identity

Hisleepy is a wellness brand focusing on quality sleep. Their products range from lavender pillow sprays to sleep masks, all designed to create a calm and relaxing atmosphere to enhance the time spent resting. Say hello to hisleepy!

The client wanted a moon, stars, and “zzz” to play a role in the visual elements of the brand. Other than that, they really wanted a brand that wasn’t too lux, but still felt valuable and fun to their customers.

I really wanted to play with the concept of counting sheep, but for a brand that focuses on helping you rest, it didn't make much sense. So instead we went with a snoozing sheep. A mascot that's relaxed and off duty because hisleepy has you covered :~)

Packaging will be a major factor once hisleepy is up and running, so it was important to give them a responsive brand with a little set of icons and a logo that can be broken down into smaller bits.