The Lodge Branding

The Lodge is a new coworking space in Edwardsville, IL. The building, which has several shops on the bottom, was empty upstairs and had been for a long time. It was originally built out to be the local Moose Lodge in the early 1900s. The idea of retaining Lodge in the name was tossed around and the one that eventually stuck after the concept and design was put together. This new Lodge, still featuring a Moose in the logo and as the icon, would serve the same core function of the original Moose Lodge; bring the community together in hopes of better serving it and its growth.