T Shirt

Starbucks is looking to expand into the apparel industry with the launch of a clothing line. Their inaugural line will feature two taglines: Fuel Your Fun and Inspire Greatness. The Fuel Your Fun line draws a clear connection between coffee and recreation, whether it be camping, hiking, or biking. The inspire Greatness line takes a more organic approach, letting the aesthetics of the designs elevate the clothing to statement pieces. They want you to create two designs for each line – the sky is the limit in terms of creativity and overall aesthetic, although all designs should evoke a feeling consistent with the taglines’ messages.

* Just a fun project - no relation to actual Starbucks project or Star Wars Mandalorian