Vidalle's WIP

Logo I'm working on for a final project which involves the creation of a logo and three marketing pieces for a service company, pre-existing or fictional.

The company I created is a fictional hair salon for men and women that is all about simplicity and wash-n-wear haircuts - looks you don't really need to fuss over to look good. Got the name from Sasson Vidal, who was known for his wash'n'wear hairstyles.

- Target audience: Adults ages 20-40
- Atmosphere: Relaxed, calm, but still a bit fun. Vidalle's also supports local artists by hanging their for-sale work up in the salon to give attention to the artists and to give back to the community.
- Environment: Colorful, but not overwhelming. Warm gender-neutral tones on the walls. Set in more of an urban setting, or in a suburb very close to a city.

Thoughts and comments would be great, as I haven't gotten a lot of feedback yet and its a fast-paced project.

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Posted on May 3, 2013

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