Public 3D Visuals
Public: stock investments for anyone, anywhere. Yep, still no commissions – we checked.
As we’ve mentioned previously, we also made 3-D visuals for the good people over at Public, and then we made our creations bounce and twirl.
These assets are destined to be key elements of Public’s website, social media, marketing campaigns, and other.
In terms of art direction, this one was pretty straight forward. We were on the same page with Public form the get-go, so there was no need for experimenting with different styles and potential approaches. This allowed us to focus all our attention on animation and all its fine details.
Because of the apparent minimalism and precision of the animated elements, extra emphasis was placed on the visual narrative of the animation, as it was our main tool for conveying the simplicity and ease of use, that Public’s features & app offer the user. There’s also an imbedded call to action, or – as we like to call it – “The Animated Individual.”
For more puns and internal monologue: join us next time for a tour of the 3-D visuals we did for Public’s app features.
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Team/Credits:
3D artist: Nebojsa Jurcic
Art direction: Petar Stojakovic
Writer: Lex Molnar
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