Graal

Graal is a London-based medical start-up. The company is entering the Russian market, offering a new service: vitamin infusions and intramuscular injections.

Our task was to make sense of Russia’s service market, research the customer base, and zero in on the appropriate target segments, as well as to develop the company’s positioning, name, identity, and website.

More about work: https://www.behance.net/gallery/90734413/GRAAL