Escuela de Innovación — New brand iterations

A couple of years ago I started a collaboration with Escuela de Innovación in Argentina to run and participate in innovation workshops, mostly of Google Design Sprint.

Since their start in 2018, they have grown massive running workshops for major brands, teaching Sprint in several cities in Argentina and USA and also opened an office in Miami, FL, becoming an industry leader in Latin America.

This year I took the challenge to refresh their brand and website starting with a strategy to position as the industry leader they are. The mindset resulted in a brand being both sophisticated and approachable. I created a design language with broad color system and a library of geometric illustrations and assets to communicate how EDI´s delivers value and aid to both, clients and students.

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For project inquiries - leandro@henflen.com