The Green New Dill (Logo) - A Restaurant Project

TO VIEW THIS ENTIRE PROJECT: https://www.behance.net/gallery/89966327/The-Green-New-Dill-Restaurant-Project

As my primary project for graphic design in the fall semester of 2019, we were asked to create a pop-up restaurant located/inspired by one of four possible locations: Eastern State Penitentiary, the Philadelphia Zoo, the Navy Yard, and City Hall. We were asked to create a logo, user persona, menu, deliverables, and a brand poster and summary video that embodies our brand and mission.

I was assigned City Hall and chose to name it The Green New Dill, a play on words between the Green New Deal bill and its location being in Dilworth Park outside of Philadelphia's City Hall.

My logo fuses together the light-hearted aspect of the dill pickle and the pop-up’s location with the more serious, political aspect of the Green New Deal bill. I took key elements of presidential seals, such as the rounded text and supporting imagery and an important central image, and began to evolve it into a formal governmental design. After selecting the text and the imagery to create this imitation “presidential seal”, I then added an offset and halftone to make it emulate newspaper print, still continuing to experiment with fonts, color, and sizing.

This printed, halftone design alludes to the fact that informing the people of America about the declining state of our nation’s environment and the economy is vital. The offset of the pickle and leaves are intended to have a similar effect, creating a more dynamic design. Just as newspapers are intended to spread information pertaining to current events, the Green New Dill has the same aim and hopes to educate many Americans on the importance of environmental, economic, and social change.