Bay Bay roller skate design

Brief.
Choose a product that was popular in the 70's and create a brand identity to bring said product back into fashion.

Chosen product.
Classic white roller skates.

Target market.
Females ages 15 - 25.

Created brand.
Bay Bay.
The name was inspired by the words 'bay' (the area along the coast) and 'bae' (a name used by millenials when referring to someone they love).

Solution.
Bay Bay sells classic white roller skates with seasonal patterns found on the inside of the roller skates, giving them a cheeky personality. These seasonal patterns are the solution to bring roller skates back into fashion and keeping them relevant to Bay Bay's target market.

Roller skates.
Bay Bay's 2020 roller skate patterns were inspired by the current fashion trends of retro 70's and bold colours.