K. Studio: Typography

K. Studio's Brand Manual: 01 Typography
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When establishing a brand, the quickest and easiest way to properly address the underlying essence of your brand is to start off by defining the typography structure/hierarchy and color palette. By addressing these two main components, not only will you find that you’ll stumble upon the distinct tone of your brand, but you also lay out a solid foundation when it comes time to fully flesh out your brand through different social platforms (website, tablet and mobile).