Altera Sports Logo
Altera Sports Logo Concepts, which is your favourite? Red or Blue?
Altera Sports is a high end sports apparel company.
I wanted to create a dynamic and iconic symbol to grow with the brand, something that could
work on the side of a shoe or on the breast of a top, similar to that of Nike, Adidas or Converse. The resulting logo uses elementary shapes in a compelling way to subtly echo the name of the
brand without sacrificing visual impact and memorability.
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