Altera Sports Logo

Altera Sports Logo Concepts, which is your favourite? Red or Blue?

Altera Sports is a high end sports apparel company. I wanted to create a dynamic and iconic symbol to grow with the brand, something that could work on the side of a shoe or on the breast of a top, similar to that of Nike, Adidas or Converse. The resulting logo uses elementary shapes in a compelling way to subtly echo the name of the brand without sacrificing visual impact and memorability.