Chat bot logo
ADA is a chatbot that integrates into websites for easy customer service communication.
← On the left is their official logo.
→ On the right is my take on their logo.
Rounding the legs of the "A" and the negative space between them helps this mark feel more representative of a person.
In my opinion, it also helps this shape feel visually lighter, overall. The squared legs present in their current logo make the mark feel heavy and slightly clunky.