Alert Aid Home Security - Home Maintenance Logo Design

Alertaid is a brand that provides low cost, highly customisable with flexible monitoring plans home security system. They have indoor, outdoor and doorbell camera options with basic smart home capabilities. While ideating for creating a brand identity, the focus was on to convey tranquility, safety and security to every home. The shape of the final logo mark in a plain line and dash style conveys a secure home and letter ‘A’ from the brand name. Based on logo’s usage, the circular capsule was added in order to easily adapt for stickers & badges. The yellow & blue color palette reflects the safety and calm night sky respectively.