Honky Tonk - UX/ CX & Brand Strategy

Honky Tonk is a Melbourne based music management company. We captured their brand tone through noise driven halftone graphics and bright, contrasting colours supporting the brand's bold, concise logo - output through multiple touch points.

To assist in driving promotions for Honky Tonk's signed artists, an app was designed as part of the overall brand strategy. The application called for simplistic UX/ UI & is targeted for a broad demographic on pursuit of fresh music. The application highlight's Honky Tonk's signed artists (history/ discog), comes with a built-in music player, & provides users with information on business opportunities/ management.